This is a DIRECT MAIL ADVERTISING
SERVICE ,
Think about MENTAL STATES .. BEING IN A RECEPTIVE MOOD TO ADVERTISING , if AN
advertiser regularly is going thru the US MAIL service they are having their advertising arrive AT THE DESITINATION
ALONG with all the bills and letters from creditors and lawyers ...... regular direct mail advertising is being tainted often
with the NEGATIVE EXPECTATIONS ...... of real life !
You deliver the mail in a clown suit , the strangeness of
this SILLY display breaks the NEGATIVE MENTAL state of the reciever allowing for positive happy relaxed mental associations
with the advertising held inside your DELIVERY ........... YOU ARE A DELIVERY COMPANY ! you charge , US POSTAL bulk
mail rates , your pack , holds 10+ advertisers , that will get you about 2.00 per commercial address , PLUS YOU GET TO
ADVERTISE YOUR OTHER SERVICES COMPANIES , your Flea Market or Craft Show Locations .....Plus and invitation/advertisement
to any INSTINCTUALSIM meetings
You should use a THANK YOU BAG with a smilie face on it if possible
YOU SHOULD INCLUDE EACH MONTH A FREE SAMPLE OR A HALLOWEEN SIZED CANDY (10 cnts ) this builds expectations upon your return
of a TREAT !
A smilie faced 6 inch balloon tied to the bag with a ribbon again is another great additional
memory , the helium balloon will be kept by one of the girls in the office tied to her desk , reminding them of your delivery
last week
1.you start off my planning your monthly route ,
A.first find good retail strip shopping centers and office complexes ,
B.walk into
each location and collect a business card from each
C. write
down the name & address
D. Divide them into 4 days of 110 addresses each .
E. Enter them into a program which will print out the address on labels 10 or 12 per
sheet , title the sheet for the PLAZA /CENTER
2.
Design the advertising for you other companies , look for sample ad's here on instinctual pages . PLUS THE INVITATION
TO ADVERTISE WITH A CLOWN FOR .. FREE!
3. Use beer flats to organize that day's delivery IE. 10 boxes
of 10 ( some strip centers may only have 5 stores while others may have 20 ) put the correct amount of balloons in each flat
.
a. fill the bags with advertsing and give away sample ,
b. place label on the bags for the correct
centers in order of delivery
4. Load car the night before , fill balloons 1 hour before leaving tie and cut the
12 ribbon , load into large mesh laundry bags place in back seat of car , tie ribbon to bag when you park at center , 10 bags
3 minutes ( you have 2 hour night before and morning of PREP TIME )
5. Get into costume , wave to people as they
point wave and smile to you as you drive in traffic thru town , get into the spirit of bringing smiles to an un-happy world
. and ! GO TO WORK , wald fast talk to no one ...... if asked say i have a delivery for this address and leave the bag
! and walk out .
6. This first month of 1 day a week 100+ stores for 4 weeks , you are only delivering your own
advertising , and the SPECIAL inviting the receiver to hire YOU ! to deliver their direct mail advertising at rates
exactly the same as the US POSTAL SERVICE . allowing you to raise prices along with the post office . GIVE THEN 1 MONTH FREE
ADVERTISING ... THEIR OWN AD OR THE stock CLOWN CASH ad
7. Schedule any appointments for prospective
advertisers to be on your next CLOWN ADVERTISNG DAY ,
A. arrive in full costume present your card ,
B. explain
your route , bring a map highlighting the areas show the address list
C. comment on the idea of
MENTAL STATES , negative associations and positive associations ,
D. Offer the free month , 15th of the month
deadline for advertising copy for the following month , expiration dates on advertising must be for the month following
the 4 week cycle .
E. Offer to lock in thier spot as the 1 of:
2 pizza
shops
2 Sub shops
2. Coffee Shops
2 Auto mechanics
2 car Dealers
1 of everything
else ...... limit your advertising content to 15 advertisers per
bag ........ NO DILUTION CONCERNS .
test this go to any strip center and walk from door to door counting
the seconds it takes to walk into the store , touch the front most counter and walk out ,.,,, on average it will take 30 seconds
,,,, that means that delivery made you $ 2.00 for 30 working seconds ...( took one young man out to show him we did an
average of 14 to 17 seconds from store to store , entering waving touching the front most counter then leaving for the next
shop )
Remember to feel your .... EGO ! no one ever knows who is behind the face paint.
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